About Us

And how we support Australian Pet Businesses to build magical brands

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Do you ever imagine what it must feel like to have a true top-dog business that is both influential and impactful? Or what it would be like to work ‘on’ your business, rather than struggling to simply keep it afloat in a repetitive groundhog day cycle?

We get it. In fact, we know you already have the raw potential to build a business which is popular, profitable and packed full of personality.

And now it’s simply time to meet the agency who can make it happen (and, you know, just in case it isn’t already clear… that’s us.)

Our Commitment

In a nutshell, we’re here to help you implement the internal systems and execute the creative marketing strategies to transform your reach and results. We’ll provide you with the tools and knowledge to achieve success… and help you have fun doing so!

Whether you’re looking to gain clarity + direction for your brand identity or you’re seeking guidance to increase your revenue + profits, this agency was established to offer pet businesses – like yours – the support to achieve your full potential.

Every business and journey is unique. This is why, as one of the only creative growth agencies for pet businesses in Australia, our commitment is to do everything we can to help you feel empowered & excited by your current and future business performance.

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Our Story

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We’re not the type of agency to bombard you with jargon to make ourselves seem smarter or adopt generic, beige approaches to any of our work. In our humble opinion, we think that kind of mentality is barking bonkers, and you definitely deserve better.

Instead, we believe in the power of creativity and collaboration, which is why for every single client we partner with, we take the time, care and dedication to get to know you personally, your goals, your hopes and your ambitions.

In fact, when you come on board with us, you will go through our Digital Asset Health Assessment so that we can then tailor every single detail of your package to suit your specific needs. So, forget us being a bog-standard digital marketing agency that follows a ‘one size fits all’ kinda mindset. No thanks. Chuck that perception straight out the window.

Rather, we’re here to be your go-to wingwomen for all your brand development expertise.

Our ethos is that everyone should have the ability to find freedom in both their personal and professional life. That’s why our own team works remotely and hails from all over (with our main hubs in Aus and the UK), in addition to our working hours being Mon – Thurs, 8 am to 6 pm. Because we’re not ones to follow convention because ‘that’s the way it’s always been done’.

And we want to help you find your own freedom in your business too, whilst having heaps of fun throughout the entire process. Sounds ace, right?

Interested in learning more about our Digital Asset Health Assessment?

Our Values

If we had a spell book and were listing all the ingredients that made up The Growth Genies, we'd say these values represent the key components of who we are.

Inspiration

We thrive on ideas that excite, energise and enlighten and aim to foster inspiration across all our projects and creative offerings. We love projects that challenge our own thinking and invite opportunities to scrutinise unfamiliar angles to communicate and connect.

Freedom

We support flexibility, honesty and practicality, challenging outdated systems or limiting traditions. We are authentic in our expression and everyday living, encouraging others to do the same.

Curiosity

We champion movement, energy and curiosity. We always strive to discover new ways and methods of evolving, challenging ourselves to constantly explore and improve. We don’t believe in complacency or regurgitating boring, bland structures.

Innovation

We encourage creativity and the confidence to explore unique and unusual ideas. We go deeper, interrogating our purpose and motive with any project to discover its true value. We seek transformation and growth, changing the world in small and fundamental ways.

Collaboration

Wellbeing

We aim to incorporate fun and joy into all our projects, bringing brightness and energy into every task we undertake. We will always prioritise the mental, emotional and physical wellbeing of our colleagues and partners, over making a quick buck at the expense of our happiness and health.

Tarryn,
Co-Founder & Client Relationship Manager

Hey, I’m Tarryn! I’m an experienced marketing and system automation specialist, with over 20 years of experience in Sales, Project Management, System Implementation and Marketing Automation across various industries, along with Mindset and Business Coaching.

My main expertise is consulting and collaborating with businesses to implement automation systems, to help upscale their business and free up their time, whilst still providing their clients with exceptional customer service.

I love those one-to-one moments working with our clients to strategise and find the right solutions to their challenges, supporting them to grow to levels they never expected to achieve.

I’m based on the beautiful Mornington Peninsula in Australia and enjoy visiting the great cafes, wineries and beaches we are so fortunate to have on our doorstep.

Erin,
Co-Founder & Creative Director

Hello, I’m Erin! I love everything to do with witty words, compelling storytelling and game-changing creativity. My background includes proofreading, editing, copywriting, ghostwriting, content creation, social media management, graphic design, digital marketing… and yeah, I could keep going!

As Creative Director of The Growth Genies, I’m here to help you build a digital presence that powerfully communicates your brand and company values. My aim is to refine your messaging and identity so that your business really connects with your target audience, whilst making a true difference to their lives.

In my spare time, you’ll either find me with my nose in a book, scrolling Spotify for new toe-tapping tunes, taking my cheeky mutt Winnie out for a woodland walk in the English countryside, or being embarrassingly competitive on the netball court.

Olivia,
Creative Copywriter

Hello! I’m Liv! I am a Copywriter for The Growth Genies and all round creative. I started my life on the stage and screen, working as an actor, writer & producer in the big smoke of London. So I like to think I know a thing or two about stories. I love combining my skills to create compelling content that ignites the imagination.

I’m avid reader of anything I can get my hands on. Fiction, non-fiction, blogs & social movements alike. I’m always thinking about what sticks with an audience, what can move them to joy, action or loyalty. Brainstorming new ways to bring a little magic to people’s inboxes, social feeds and that long train journey read.

When I’m not writing, I’m probably…writing again. Fiction or drama this time. Soon I’ll be filling my days with walks, as my first dog is en route – so I’m in safe hands with Erin & Tarryn to guide me on pet perfection!

Charlotte,
Project Manager

Hi, I’m Charlotte! I’m a Project Manager, with 15 years experience in the marketing and advertising industry. My heart is in production – I’m the one you come to when you need to make sure a job gets done – on time, on budget, and of course, beautifully!

I have experience in print, digital, moving image, retail & shopper marketing, experiential, and of course production of all the above – I love being the organiser, and feeling that satisfaction of seeing a project through from creation to delivery.

I have recently moved to the Mornington Peninsula, and absolutely loving exploring the open spaces. My daughter and I are particularly enjoying spotting koalas & kangaroos in the local bush, and the regular dolphins visiting our local bay… just amazing to have on our doorstep!

But that’s not all…

We collaborate with freelancers who specialise in inDesign, WordPress, ClickFunnels or Infusionsoft. We pride ourselves on partnering with fantastic self-employed superheroes, no matter their location or geographic constraints. As a remote workforce, we don’t subscribe to the idea that we need to cram ourselves into a stuffy corporate office or wear suits and ties in order to be amazing professionals. Instead, we encourage our genies to create a lifestyle that enables them to live exactly how they wish.