You breathe in the start of a brand new decade, full of so much possibility; a brand new decade, where your business has the opportunity to truly excel.
But your breath hitches, catches in your throat…
Because where do you start? Where do you even begin?
Well, we may be biased when we say… your digital marketing strategy, obviously.
Because to us, it really is obvious.
The only way your business will be able to grow in 2020 and beyond is to tap into all of the advantages of digital marketing.
(It shows no signs of slowing down, after all.)
But again, where do you start? Where do you even begin?
Luckily, this is where we step in. Because with a digital marketing agency by your side, the potential growth for your business is truly limitless.
So without further ado, let’s dive into the top 5 benefits of hiring a digital marketing agency in 2020:
#1: They’re time-saving (or should we say… time saviours)
Let’s be honest, some businesses have no idea of what digital marketing means, let alone what it entails. And the time it’d take to train yourself or an employee up in all the elements could take weeks, if not months.
Facebook pixel… what the frickfrack is that?
CTR… sounds like some kind of medical treatment.
Offline conversion… okay, didn’t even know digital marketing could go offline.
You get the point we’re trying to illustrate, don’t you? There is so much to unpack about digital marketing and by the time you’ve caught up, it will have only moved two steps ahead.
It’s seriously no exaggeration to say that it takes a considerable amount of time and dedication to keep on top of digital marketing trends and platform developments…
Time, which a lot of businesses simply don’t have at their disposal.
Even if internally hiring for a marketing manager, you would still personally need to have an awareness of what activities and results you should be expecting your employee to achieve – and that again means you’d have to acquire that knowledge and understanding of all the digital marketing nitty-gritty.
You’d essentially have to train yourself up, if only to ensure your team are covering all the bases for your business and meeting their KPIs. Which kind of defeats the purpose of delegating this responsibility to an in-house marketing manager or team, doesn’t it?
Yet with a digital marketing agency on hand, there is no need for you to train up or keep on top of the constantly-evolving trends – as this is part of the agency package. Their role is to be your digital marketing eyes, ears and intellect; to know all the latest developments, all the tried-and-tested strategies, all the tips and tricks to get you ever-improving the results.
Moral: digital marketing agencies have the experience, understanding and skills to take this responsibility off your hands. No need to hover over their shoulders, as they’ll get the job done so you can focus on better and brighter things.
#2: A wealth of expertise
When it comes to digital marketing, there are not many individuals who can cover the broad spectrum of skills required to execute a comprehensive marketing strategy. Often, if hiring in-house, you would need to engage multiple employees just to make a dent in establishing a truly effective digital marketing presence.
For example, you may land yourself a certifiable Facebook advertising wizard, but do they have as such a thorough understanding of email marketing strategy or sales funnel flows?
Or you may hire a creative genius, someone who has countless, limitless ideas for how to distinguish your business from your competitors… but who unfortunately lacks the strategic thinking or organisational skills to make these ideas a reality.
By working with a digital marketing agency, you instead have access to a team who are experts in their respective fields and offer a wealth of skills in countless niches. Whether that’s PPC advertising, email automation, eCommerce integration and set-up – there’s no stone of digital marketing left unturned.
Moral: digital marketing agencies offer you access to the best-of-the-best specialists, enabling you to benefit from the highest quality marketing content and expertise. Agencies have already done the leg-work of establishing a network of digital marketing aficionados for you to utilise.
#3: Tapping into the top technology and tools
Imagine having access to the digital marketing industry’s brightest, shiniest top technology and tools… without any additional costs.
Because that’s exactly what you’ll gain when working with a digital marketing agency. And you won’t even have to dig deep into your own pockets to reap all the rewards from having the top-of-the-line tools at your disposal.
Utilising the most up-to-date digital marketing tools can not only increase the impact of your marketing materials and the efficiency of your strategy execution (in other words: makes the whole process a heck of a lot quicker to create and roll out), it also aids with the more analytical elements of digital marketing.
For example, access to these advanced tools means access to more insightful data, with clear, comprehensive reports and campaign performance tracking able to highlight exactly how successful your marketing is or where improvement may be required.
AKA. fewer grey areas and guessing + more concrete analytics and data = stronger marketing strategies and improved return on investment
To illustrate further, here’s a taster of how much it would cost you to independently gain access to these tools:
Mailchimp, Premium: $299 p/m
Sprout Social, Professional: $149 per user p/m
Adobe Creative Cloud: $775.94 p/yr
SEO Tool, FX: $950 p/m
Heatmapping Tool, Crazy Egg Pro: $249 p/m
Moral: working with a digital marketing agency and benefitting from access to their superior tools is not only time and money efficient, but it also means you can gain a more comprehensive understanding of how much revenue your digital marketing campaigns are producing.
#4: The simplicity of scaling
We’re all aware of the relationship between supply and demand, right?
But take a moment to consider this scene: you’ve decided to internally hire a marketing manager or team and things are going well. Your business is gaining more and more traction and before you know it, you’ve reached the point where you’d like to increase your marketing output and make an even bigger splash.
However, here’s where you experience a slight hiccup. Because if you do have an in-house marketing manager or team, there will be only so much demand they can meet before being overwhelmed.
The solution in this situation, of course, may be to hire more employees. Yet this will again add a considerable amount of time and expense… and that’s before you’re even able to consider taking the steps to scaling your marketing efforts.
With a digital marketing agency by your side, this issue is non-existent. Why? Because agencies have the man-power to execute bigger and gutsier marketing strategies; adaptive, flexible and proactive, marketing agencies have the foresight and resources to match and even exceed your requirements.
Moral: no need to slog through painful or dragged-out interviews to employ additional marketers for your team; agencies already have the experts and professionals in place to take your marketing efforts and results to the next level.
#5: The perfect perspective
We’ve all been there. You’ve been working so closely on a project or business endeavour that you begin to lose perspective – until it’s impossible to see the wood from the trees.
You’ve spent so long thinking about your products or services that all you can hear is your own voice, echoing your own understanding or interpretation of your business… when really you need to be considering your prospective customer’s point of view.
And again, with any in-house marketing managers or teams, you will inevitably experience a degree of bias there too. After all, they’re immersed in the marketing efforts as well. They could easily be too focused on getting their strategies up and running, ensuring they continue to perform, to consider taking a step back and reflecting on the bigger picture.
Or they may feel daunted by the prospect of rocking the boat, pointing out the flaws of established structures and systems you have in place.
With a digital marketing agency, you will be able to benefit from a professional’s perspective, someone a degree or two removed from your business who can systematically and strategically review your performance and marketing set-up… without clouded judgment.
Digital marketing agencies can offer fresh ideas, alterations and improvements, highlighting exactly where minor or major changes can be made which will bring fresh energy and life into your growth and ROI.
Multiple minds are better than one, after all.
Moral: digital marketing agencies succeed when you succeed, which means that they will put their full effort and energy into ensuring every element of your digital marketing is as effective and efficient as it can possibly be. We’re not worried about rocking the boat if that means we’ll get you on course to smoother sailing.
In summary, the pros of hiring a digital marketing agency in 2020 are:
Really, it’s as we said at the beginning… the benefits are obvious, right?
So if you believe working with a digital marketing and automation agency could benefit your business in 2020, then why not book a free 15-minute strategy call with us? It’s absolutely no-obligation and is an invaluable opportunity for us to get to know you and your business needs that bit better.